Kerbholz is a German brand for glasses, sunglasses and watches made of wood. Ever since the brand’s foundation, Kerbholz was eager to approach customer-centric marketing. Due to the need for expressive and individual imagery, Kerbholz wanted to integrate User Generated Content in e-commerce. This case study shows how authentic visuals make a purchase more appealing, thereby increasing average sales and reducing returns.
User Generated Content
The universal utility of UGC
How different industries benefit from UGC.